Major structural components

Employing the definition of communication as the management of messages with the objective of creating meaning, let’s now examine the eight major structural components used to manage messages and create meaning. The first and most obvious is (A) the sender – the person or group originating the message. A sender is someone with a need or desire, be it social, work, or public service, to communicate with others. In completing this desire, the sender formulates and transmits the message via a channel to the receiver(s).

(B) The message consists of the information the sender desires to have understood—the data used to create meaning. Messages, which can be verbal or nonverbal, are encoded and transmitted via (C) a channel to the receiver. The channel is any means that provides a path for moving the message from the sender to the receiver. For example, an oral message may be sent directly when in the immediate presence of the receiver or mediated through a cell phone, a conference call, or a YouTube video. A visual, or nonverbal, message can be transmitted directly, such as by smiling to indicate pleasure, or mediated through a photograph or text. Today, websites such as YouTube, Facebook, and MySpace provide channels that offer senders a means to reach millions of receivers through mediated messages.

(D) The receiver(s) is the intended recipient of the message and the location where meaning is created. Because the receiver interprets the message and assigns a meaning, which may or may not be what the receiver intended, communication is often characterized as receiver based. You may send a friend a text message, but for a variety of reasons, such as lack of nonverbal cues or insufficient context, the receiver may (mis)interpret the message and feel offended.

After interpreting the message and assigning a meaning, the receiver may prepare (E) a response. This is any action taken by the receiver as a result of the meaning he or she assigns to the message. A response can be benign, such as simply ignoring a provocative remark, or, at the other extreme, a physically aggressive act of violence.

(F) The feedback component of communication is related to, yet separate from, the response. Feedback helps us to evaluate the effectiveness of a message. Perhaps the receiver smiles, or frowns, after decoding your message. This offers a clue as to the meaning the receiver assigned to the message and helps you adjust to the developing situation. Depending on the feedback, you may rephrase or amplify the message to provide greater clarity, ask whether the message was understood, or perhaps even retract the statement.

Every communicative interaction takes place within (G) a physical and contextual environment. The physical environment refers to the location where the communication occurs, such as a classroom, coffee shop, business office, or airplane cabin. The contextual, or social, environment is more abstract and exerts a strong influence on the style of communication employed. Think about the different styles of communication you use when participating in an interview, applying for a student loan, asking a stranger for directions, visiting your professor’s office, or apologizing when late to meet a friend. We alter our communicative style in response to the occasion and the receiver – the contextual environment.

(H) Noise, the last component of communication, concerns the different types of interference or distractions that plague every communication event. Physical noise is separate from the communication participants and can take many forms, such as two people talking in the back of the classroom during a lecture, someone talking loudly on the subway, the sounds of traffic coming through the window of an apartment, or static on your cell phone.

Noise that is inherent to the people participating in the communication episode can take a variety of forms. Suppose that during a Friday afternoon class you find yourself concentrating more on plans for a spring break trip than on the lecture. Perhaps you are in a funk after learning your car needs an expensive brake job, or are worried about a term paper due the next week. These are examples of psychological noise that can reduce your understanding of the classroom communication. Physiological noise relates to the physical well-being of the people engaged in the communication activity. Coming to class with too little sleep, dealing with a head cold, or simply feeling too hot or cold in the room will interfere with your ability to comprehend fully the classroom activity.

The final type of noise often occurs during intercultural communication and can easily produce misunderstandings. For effective communication in an intercultural interaction, participants must rely on a common language, which usually means that one or more individuals will not be using their native tongue. Native fluency in a second language is very difficult, especially when nonverbal behaviors are considered. People who use another language will often have an accent or might misuse a word or phrase, which can adversely influence the receiver’s understanding of the message. This type of distraction, referred to as semantic noise, also encompasses jargon, slang, and specialized professional terminology.

Collectively, these eight components provide an overview of factors that can facilitate, shape, or hamper communication encounters. But there is also another influential factor that normally plays a role in communicative interactions. Our culture provides each of us with a set of standards that govern how, when, what, and even why we communicate. However, you must first understand the concept of culture itself in order to appreciate how it influences communication.

3. What is culture?

Culture is an extremely popular and increasingly overused term in contemporary society. Expressions such as cultural differences, cultural diversity, multiculturalism, corporate culture, cross-culture, and other variations continually appear in the popular media.

Culture has been linked to such fields as corporate management, health care, psychology, education, public relations, marketing, and advertising. We often hear about U.S. forces operating in Afghanistan with insufficient knowledge and understanding of the local culture. The pervasive use of the term culture attests to the increased awareness of the role it plays in our everyday activities. Seldom, however, are we given a definition of just what constitutes culture or exactly what culture does. This section will provide that information.