Questions to UNIT 14

1. What is market research?

2. What approaches are there to define the types of market research?

3. What is field research?

4. What are the peculiarities of desk research?

5. What is on-line desk research?

6. What are the approaches for digging out the relevant information?

7. What is government published data?

8. Give the definition of customer desk research.

9. Why is market research important for the company development?

10. Give specific examples of making the research for finding out the customer requests and needs

Group work: you are the members of the team whose task is to find out the reasonability to set up coffee machines at university. Work out the questioner to find out the opinion of students of different groups, age, departments. Analyze the results and present your decision based on the results of field and desk researches. (alternative option for setting out at university can be candy and biscuits machine, soft ice-cream machine)