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Interview with Willhite
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| Interviewer: | Mr Willhite, what's your position in Can-Am? |
| Willhite: | I'm International Vice President |
| Interviewer: | You're responsible for export sales. |
| Willhite: | That's right. |
| Interviewer: | What type of company is Car Am? |
| Willhite: | We're a multinational corporate. We manufacture and market sporting goods. |
| Interviewer: | Where are your Headquarters |
| Willhite: | In Toronto. |
| Interviewer: | You say you manufacture sporting goods... |
| Willhite: | Yes... |
| Interviewer: | What are your main product lines? |
| Willhite: | Well, we specialize in baseball and football equipment that's American football, of course. |
| Interviewer: | You're competing against US Corporations like Donzis and Wilson. What's Can-Am's position in the market'' |
| Willhite: | We're seventh. There are six big American companies, and then us. |
| Interviewer: | How important are your export markets to you? |
| Willhite: | They're very important. Canada is a big country but a small market. 75% of our annual revenue comes from export sales. |
| Interviewer: | 75% - that's very high. |
| Willhite: | Yes, well we sell a lot in the States. |
| Interviewer: | And what about Europe? |
| Willhite: | The European market is very important to us. Interest is growing fast over there. |
| Interviewer: | Especially in Britain. |
| Willhite: | Yes, but also in France and Germany... Finland. Europe is a growth market. Interviewer You have a European distributor, don't you? |
| Willhite: | That's right - Touchline Trading. |
| Interviewer: | And are you satisfied with your sales in Europe? |
| Willhite: | They could be better - our sales in Britain are good. |
| Interviewer: | We understand that your sales in the rest of Europe are not so good. |
| Willhite: | Yes, we have a problem there. But we intend to change that. |
Task: Conduct an interview with David Clare, the president of Johnson&Johnson about the company’s sales in Europe.
B.
Summarize the information of the Unit to be ready to speak on Company Organization. Use the following prompts as a plan.
– common types of business firm;
– advantages and disadvantages of each type of business firm;
– the role of the Board of Directors and Senior Executives;
– the most common departments in big companies; their responsibilities and subordination inside the company.
Дата публикования: 2014-10-25; Прочитано: 615 | Нарушение авторского права страницы | Мы поможем в написании вашей работы!
