A. Match the following words with their definitions

a	commercial (n.)	memorable motto or phrase
b	billboard	a large, square sign used to post advertisements
c	complimentary	a statement (about a product) released to the news media
d	campaign	an advertisement on TV, the radio, etc
e	readership	the attempt to manage how a public sees a product
f	slogan	the number of people that read a particular newspaper, magazine, etc
g	press release	a plan of action (to promote a product)
h	features	a measure of how popular a brand is (how many
i	publicity	special characteristics, qualities
j	brand awareness	free

B. These eight verbs are commonly used in advertising. Choose the right one to complete each sentence.

e.g. 1 = appeal

attract promote

boost persuade

spend appeal

launch project

1) The copywriter created a slogan which would … to a wide cross-section of consumers

2) The agency wants to … a campaign targeting the under-16 market.

3) The consumers we want to… are professionals who purchase up-market products.

4) All advertising must … the right product image.

5) Giving away free badges helped to … ice-cream sales to children.

6) The number of TV commercials in a campaign depends on how much the client wants to … and who he wants to reach.

7) The function of advertising is primarily to inform and to …

8) Our plan is to … the new product across a wide range of media.