Word Study. 1.Match the words and definitions from the columns; use them in the examples of your own:

1.Match the words and definitions from the columns; use them in the examples of your own:

1. improvements a. happening at the

beginning;

2. consumer b. smn who sells smth;

3. purchase c. a kind of situation

in which people or

4. competitive organizations try

very hard to be

5. to distinguish more successful

than others;

6. to acquaint

7. seller d. to be able to recognize

and understand the

8. to carry out difference between two

similar things or people;

9. initial e. smn who buys and uses

products and services;

10. to convince

11. purpose f. the thing that an event

process or activity is

supposed to do

g. to do smth that needs to be

organized and planned;

h. to give smn information

about smth;

i. to persuade smn to do smth;

j. the act of buying smth;

k. a change or addition that

makes smth better;

Find in the text English equivalents to the following Russian words and word- combinations; restore their context

a. покупатель

b. быть направленным на выполнение чего-либо

c. рекламная деятельность

d. напоминающий

e. хорошо составленный текст

f. агитирующий

g. почтовая реклама

h. поддерживать приверженность к чему-либо

i. порождать необходимость в чем-либо

j. выбор экспрессивных слов